The Beatles were not only the biggest band in the world by 1967, but they had become much more than that. With millions of record sales, a still-growing fanbase now intellectualising their work and personalities that were not only moving with the times but, arguably, leading them. The Beatles had become four faces which represented a cultural shift into more liberal times and, when the Fab Four did something of note, the whole world stood up to take notice.
During their magnificent career, the band pioneered a new musical landscape and regularly encountered many ‘world first’ moments. One significantly groundbreaking occurrence would be when the group took on the daring Shea Stadium gig in 1965 or, two years later, when they took part in the ambitious Our World project. The event, which arrived as the first live, international, satellite television production, would air globally on 25 June 1967 as a concert that would attract between 400 and 600 million viewers from across the world. It was a moment in the development of the modern world as we know it, and provided The Beatles a significant platform.
Our World involved nineteen nations in total, all of whom were all given a segment to showcase one of their great creative brains, with the likes of Pablo Picasso and opera-singer Maria Callas also featuring in the innovative broadcast, there was a somewhat placid pace to the actual event that belied the cultural and scientific significance of the feat.