A picture of John Lennon changing the sign of West 74th street on Broadway to “Sgt Pepper Way” will feature as part of a new display to mark what would have been his 80th birthday.
The previously unseen photographs were taken on October 17 1974, as Lennon visited New York City to watch a performance of the Sgt Pepper’s Lonely Hearts Club Band on the Road show at the Beacon Theatre.
The black and white photos were taken by freelancer photographer Robert Deutsch, who had kept them private in his own home for more than 45 years.
Another picture shows Lennon sitting at an organ in a dark velvet suit, with a hat and lapel badge featuring Elvis Presley.
They will go on display at The Beatles Story in Liverpool this Friday, October 9, celebrating the late singer’s birthday.