In 2012 Abercrombie and Fitch opened their flagship London store at 42 Savile Row – much to the annoyance of the established Savile Row Tailors – who thought Abercrombie would lower the tone of the street. Some even held a very ‘British’ demonstration – with placards like ‘Give Three Piece a Chance’. Then Abercrombie announced they were opening the first UK branch of ‘Abercrombie Kids’ at 3 Savile Row – the former HQ of the Beatles’ Apple company and where they played the famous ‘Rooftop Concert’. Certainly some Beatles fans weren’t too pleased with this – but at least the premises had public access for the first time. However, requests to see the roof were politely turned down by the staff. In 2019 I was on the committee that organised the erecting of a Blue Plaque to commemorate the 50th Anniversary of the Beatles’ Rooftop Concert. In Early 2020 Abercrombie Kids moved out of 3 Savile Row, to be integrated with the main Abercrombie shop at number 42, and the doors to number 3 closed.After going back to Savile Row after lockdown I noticed that 3 Savile Row is now Abercrombie and Fitch and number 42 has closed completely. All very confusing! At least the public have access to number 3 Savile Row again – but don’t expect to see the rooftop!
We go to 3 Savile Row on my ‘Beatles Magical Mystery Tour’ London Walk