CreateOn® Announces Licensing Partnership With The Beatles, Expands To Serve Grown-ups, Fans And Collectors

WHEELING, Ill., April 27, 2021 /PRNewswire/ — Since its founding two years ago, CreateOn®, has applied innovation to Magna-Tiles, bringing new life to the stories and characters of iconic children’s brands like Sesame Street, the World of Eric Carle, Crayola, Dr. Seuss Enterprises, and Build-A-Bear Workshop. Now, the colorful creation studio is leaning into supporting play and interactive storytelling for all ages and addressing new markets of grown-ups, fans and collectors through a partnership with The Beatles. The deal was brokered by Sony Music’s Thread Shop, The Beatles North American licensing agent.

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The Beatles Collection set by CreateOn will feature classic imagery from the Beatles era, including the classic Yellow Submarine, the Sgt. Pepper’s Lonely Hearts Club drum, the Magical Mystery Bus, the Abbey Road crosswalk, a record player, and more.

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