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A new Beatles attraction could be built on the Liverpool waterfront after Chancellor Rishi Sunak pledged up to £2m as part of his 2021 Budget.
The money will allow the Liverpool City Region Combined Authority to develop a business case for the attraction.
However, the proposal has prompted a backlash from those who feel the money could be better spent.
The city already boasts destinations like The Beatles Story, the Cavern Club and the Liverpool Beatles Museum.
According to Liverpool’s Metro Mayor Steve Rotheram, the proposed attraction would be a “globally significant” and “exciting immersive experience”.
“It has the potential to become an unbelievably important tourist attraction, unlike anything on offer anywhere else in the world,” he told the Liverpool Echo.
He said he had been lobbying the government for money since 2018.
Their proposal sounds like a Brave New World technology induced sort of Soma immersive experience. That is not good.