22nd May 1968 – the Beatles Launch Apple Tailoring

May 22nd 1968 – John,Yoko, George and Pattie attend press launch of Apple Tailoring (Civil and Theatrical), 161 Kings Road, Chelsea. Before going to the new shop, they attend a party at Club Dell’Aretusa, at 107 Kings Road. John and Yoko had only been together a few days, and it was the first time they’d been seen in public together. Many of the press shouted out to John ‘Where’s your wife?’

Apple Tailoring was run by John Crittle, who is the father of former prima ballerina and Strictly Come Dancing Judge, Darcey Bussell.

Ironically, the jacket that George wore to the event came from Granny Takes a Trip, another fashionable Kings Road clothes shop!

Before becoming Apple Tailoring, the shop was called Dandie Fashions, and was co-owned by Guiness Heir Tara Browne. Tara tragically died in a car accident, which was written about in song by his friend John Lennon ‘He Blew his mind out in a car’