New Beatles Merch Is Headed to Sony Music’s Thread Shop

In connection to the deal, The Thread Shop is bringing on Joe Marziotto as vice president, licensing & marketing.

It’s a “Happy Xmas” for The Beatles fans. Just in time for gifting season, Sony Music Entertainment’s merchandise agency, The Thread Shop, has signed a new deal to produce merch for the iconic rock band in North America.

The Thread Shop’s partnership with the band’s Apple Corps, Ltd. — created in 1968 to oversee their business and creative interests — includes new merchandise, licensing, retail and ecommerce opportunities in North America. The first wave of merch, which includes clothing, toys, turntables and a pinball machine, will be available at a Beatles holiday pop-up store in New York City from Dec. 11 through 22.

“More than a half-century after Beatlemania first broke out in the U.S., The Beatles remain an unmatched cultural force in our society,” said Sony Music Entertainment president, commercial music group, Richard Story. “Their revolutionary achievements continue to inspire artists and thinkers across borders, cultures, and generations. We are tremendously honored that they have entrusted The Thread Shop with their iconic brand, and we look forward to sharing their extraordinary vision with fans.”

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