In September 1968, Paul McCartney had the idea of using the windows of the now closed Apple Shop on Baker Street to promote the new Beatles single Hey Jude and Revolution. Paul, and Alistair Taylor, the general manager of Apple, came along to the building one evening and painted the titles on the windows in huge letters.
However, locals saw the word Jude as too close to ‘Juden’ – which was a painted on Jewish owned buildings in Nazi Germany. Soon afterwards, a brick was thrown through the window, and Paul had to hastily come along to paint over the offending words and the promotion failed. The Beatles then sold the building, when they move Apple to Savile Row.
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